EXPANDING the U.S. cattle herd in order to regain lost market share will rest on the shoulders of cow/calf producers — the fundamental supply source for the beef industry.
Dr. Derrell Peel, Oklahoma State University Extension livestock marketing specialist, told the Cattlemen's College that the basic fundamentals of herd rebuilding begin with a period of profitability in the cow/calf sector, along with a little lag time in the industry's response,
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