Effective tweets can advance research

Health science researchers should tweet in an effort to educate policymakers rather than persuade them.

Many science researchers struggle with translating their research findings to legislative policies and health practices, causing the majority of new findings to remain largely inside the scientific community.

With more than 300 million monthly users, Twitter's success has piqued the interests of many science researchers as a possible tool to publicize new research findings. In a recent study, University of Missouri researchers have examined the usefulness of Twitter and developed tips for the scientific community on how to use the social media tool to advance their research from the lab to the hands of health policymakers.

"Twitter is a venue with the potential to help scientists circulate health-related research to policymakers," said Dr. Julie Kapp, an associate professor in the department of health management and informatics at the University of Missouri School of Medicine and lead author of the study. "However, before encouraging researchers to flood Twitter with hashtags and tweets, it's best to develop an evidence-based approach to tweeting that leverages key people and moments."

Kapp and Dr. Brian Hensel, an assistant professor in the same department and co-author of the study, found that nearly all health policymakers, or individuals directly related to the actual writing of health legislation, had Twitter accounts, and many use their accounts frequently.

Kapp suggested that researchers target their tweets to Congress members on committees with jurisdiction over health and health care issues, because these individuals may be receptive by how useful the findings are to their political and legislative agendas.

Kapp also suggested that researchers tweet in an effort to educate policymakers rather than persuade them.

"The tweet should be a concise statement of the main finding," Kapp said. "If scientists know their research relates to a current policy under consideration, they should consider noting that in the tweet. Researchers also should provide a link to their research articles."

Kapp said building trust through the 140 characters allotted by Twitter likely will require consistent communication patterns over time. In addition, she said that in order to use research findings to drive policy, researchers must have a strong understanding of influencers, behaviors and activists specific to the Twitter culture.

Kapp's study, "Is Twitter a Forum for Disseminating Research to Health Policy?" was published by the Annals of Epidemiology, an international journal devoted to epidemiologic research and methodological development.

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