DSM, HORN partner to expand pet industry reach

DSM, HORN partner to expand pet industry reach

HORN, one of North America's leading distributors of specialty ingredients, announced Nov. 14 a new partnership with DSM Nutritional Products to better serve the pet industry in the U.S. and Canada.

DSM's full portfolio of nutritional products and custom premixes is now available to HORN for distribution within its Animal Wellness business unit, the announcement said.

"HORN's business model is complementary to our goal of engaging in a deeper level with the pet industry," said Jeff Alix, global marketing manager for pet nutrition at DSM Nutritional Products. "HORN's experienced and specialty-trained scientists are experts in all aspects of both the human and pet food industries. Our partnership with HORN doesn't replace existing relationships but, rather, adds value and expands our reach and customer base."

The HORN/DSM partnership upholds the companies' mutual strategy to become a total solution provider for the pet industry, the announcement said.

HORN's expertise in food science offers solutions into targeted sales channels within its Animal Wellness unit and consultancy for concept inception, ingredient selection and the development of new pet products. The availability of DSM's custom premixes enhances HORN's pet ingredients portfolio.

DSM Nutritional Products is a world-leading manufacturer of vitamins, carotenoids, other nutritional ingredients and premixes to the feed, food, pharmaceutical and personal care industries.

As a fully integrated global player, the company is organized into three market-facing businesses: animal nutrition and health, human nutrition and health and personal care.

Established in 1961 and based in La Mirada, Cal., HORN is an entrepreneurial-driven company with a team of technically proficient and highly trained professionals.

Volume:85 Issue:47

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