*Sam Smerud is marketing manager for decision technology at Cargill's Feed Management Systems. He focuses on strategic marketing and customer-facing activities such as market trends, customer insights and branding. He can be reached at [email protected]
WE have all seen it happen, read about and experienced it: "Change," with a capital "C." It happens around us, to us and underneath us, but one thing is constant: We never see it coming
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