THE other day, I had to laugh out loud while doing a web search for the term "big data." Mind you, this was for animal feed and agriculture, but as I scrolled through the pages, I felt like I was in a video arcade, being lured by the flashing lights and the sounds of the nearest pinball machine.
Among the craziest was a free course promising to help you "master big data and become a data scientist" and another claiming it would "enable you to 'mana
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