DANBRED North America announced Oct. 15 that it has a new name — DNA Genetics — and a new focus while remaining under the same independent U.S. ownership.
The company had been a distributor for DanBred International, a swine genetics company based in Denmark that exports purebred Danish Landrace, Danish Large White and Danish Duroc breeding pigs as well as their crossbreeds to more than 40 countries.
"DNA Genetics will use our Danish (swine) genetics as its foundation, but we are now independent of Denmark's genetic program," explained Brett Bonwell, DNA Genetics chief executive officer. "Operating independently of Denmark gives us the ability to focus on the traits and economic value that are most important to the profitability of our North American customers. The result will be providing customers with the best genetic value for greater gains and improved performance."
The separation from the Danish genetic system was an amicable one, he said. "It came down to the fact that our business approach and how we deliver economic value for our customers no longer matched theirs."
The biggest change? Trait selection will now be based solely on a North American economic model instead of a European model of swine production.
The company said it is investing $5 million to move the current genetics to a new level for the North American market. This will include investments in database development, people and a new state-of-the-art InSight Performance Center.
InSight, set to be fully operational by 2014, will be equipped to measure feed intake and will have more than 2,000 boars on test at any given time, which will be much more extensive than the Danish system, the announcement said.
"Our customers will be working with the same people and the same pigs," Bonwell said. "Our new AccuGain Genetics Program is designed to accelerate trait availability into our customers' herds and provide advantages producers won't find elsewhere."
DNA Genetics said selection for maternal lines will focus on productivity, feed efficiency, lean gain, structural soundness and durability, while terminal lines will focus on lean gain and feed efficiency with a goal of maintaining and improving the company's market position in producing full-value pigs.
More information on DNA Genetics is available online at www.DNASwineGenetics.com.