Cost, market impacts of COOL shown

Cost, market impacts of COOL shown

Beef and pork industries take largest hit, while more consumers migrate to poultry products because of prices.


THE country-of-origin labeling (COOL) rule for meat has yet to provide observable demand increases, but it has resulted in increased costs that have had an adverse economic impact on the beef and pork industries, according to new research from Kansas State University.

During the 2014 farm bill debate over COOL, instead of making any changes to the law, Congress mandated that the U.S. Department of Agriculture assign researc

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