The impression that the international campaign, Meatless Monday, has grown in popularity is often toted throughout various media outlets. However, firm statistics to support the claim are difficult to find, said Jayson Lusk, Oklahoma State University (OSU) agricultural economist.
Meatless Monday is a global campaign launched in 2003 and associated with Johns Hopkins Bloomberg School of Public Health The effort -active in 36 countries- encourages consumers to skip meat one day a week, claiming it is good for the nation’s health and the plant.
In the October edition of the OSU Food Demand Survey (FooDS), participants were asked by team of researchers led by Lusk about Meatless Monday campaign.
Interestingly, over 80% of survey participants have never actually partake in Meatless Monday. Breaking down that figure down further reveals that 51.6% have never heard of Meatless Monday and, furthermore, 31% of individuals surveyed had heard of it but chose not to participate (figure).
Only 8.4% of the partakers admitted regularly make a conscious effort to not eat meat on Mondays. Since 4.7% of the consumers taking the survey indicated being a vegan or vegetarian, that leaves only 3.7%, who do not routinely avoid eating meat, participating in Meatless Monday campaign.