Consumers split on use of QR codes

Consumers split on use of QR codes

A NEW law allows food producers to use digital codes to inform consumers that food contains genetically modified (GM) ingredients — but will consumers use smartphones or in-store readers to scan those quick-response (QR) codes?

Four in 10 Americans say they are either somewhat or very likely to use their mobile phones or in-store scanners to learn whether a product contains GM ingredients, according to a new Annenberg Science Knowledge (ASK) survey

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