Consumer trust a key focus of discussion

Consumer trust a key focus of discussion

RECENT consumer trust research from The Center for Food Integrity (CFI) shows that consumers have growing concern over the treatment of animals raised for food.

According to CFI, a near-record 60% strongly agree that they have no problem eating meat, milk and eggs if the animals are treated decently and humanely, yet just 25% of consumers strongly agree that U.S. meat comes from humanely treated animals.

Recognizing this gap

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