Zoetis Inc. recently introduced Rotecc Coccidiosis Management, a new, science-based initiative to help poultry producers worldwide develop more strategic, cost-effective and sustainable programs for battling coccidiosis.
Rotecc begins with a consultation by a Zoetis representative, who reviews a poultry operation's past and current programs, necropsy data and results from anticoccidial sensitivity testing, as well as seasonal preferences for product usage, production goals and management practices. Other variables such as feed costs and meat prices also are considered.
Rotecc is built on best practices widely accepted by the poultry science community for coccidiosis management, Zoetis said. Specifically, this includes not using the same in-feed anticoccidial for too long, rotating among products from different classes, resting each product and using a synthetic anticoccidial once yearly to clean up lingering coccidia and help reduce infection pressure.
Vaccination is also part of the Rotecc strategy and can play an important role in coccidiosis management, depending on individual producer needs. It gives in-feed anticoccidials a rest and seeds poultry houses with coccidia that are still sensitive to the in-feed products, which restores their efficacy.
To support Rotecc, Zoetis is developing several digital tools to help producers and veterinarians tailor a long-term program to suit their individual needs. These include the Rotecc Program Advisor, an iPad app that initially will be available in the U.S., and a Rotecc Calculator, which will run on the iPad and Windows operating systems. It will be used to help determine the most cost-effective anticoccidials for each producer's rotation plan while adhering to best practices for rotation.