China's export prospects remain strong despite new dietary guidelines

Ministry of Health guidelines call for reduced meat consumption.

China’s Ministry of Health recently issued new dietary guidelines that call for Chinese citizens to significantly reduce their meat consumption.

Joel Haggard, U.S. Meat Export Federation senior vice president for the Asia Pacific, said he does not expect the new guidelines to have much impact on consumer behavior but added that Chinese consumers – especially in major urban areas – are becoming more health conscious when purchasing food items.

Haggard explained that other fac

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