Cereal sales declining from $8.5b peak in 2011

Yogurt and snack bars have eroded base of traditional breakfast cereals.

Ready-to-eat (RTE) breakfast cereals are seeing a continued and accelerating decline in sales, indicating a downward trend rather than a mere blip, as consumer eating habits continue to evolve, according to Lux Research.

The rate of growth of cereals began to slide in 2007, and the market has been shrinking overall since a 2011 peak of $8.5 billion as a younger population embraces other alternatives. In 2014, when sales of breakfast cereals dropped for the fourth year in a row, yog

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