To meet consumer demand in the growing turkey burger category, Cargill’s Honeysuckle White and Shady Brook Farms brands are introducing six varieties of premium frozen turkey burgers that are currently rolling out nationwide.
This line of turkey burgers will be supported by a consumer marketing program during the important 2014 U.S. grilling season from Memorial Day through Labor Day.
Under development for more than a year, and supported by extensive consumer research, the Honeysuckle White and Shady Brook Farms product development team focused on consumers’ desire for a premium quality, branded, frozen turkey burger available in a variety of flavors.
The new line of turkey burgers includes familiar flavor favorites including Seasoned; Ready-to-Season; Seasoned White Meat; in addition to unique flavors such as Swiss/Bacon/Onion; Cheddar/Jalapeno; Swiss/Mushroom. They are sold in two-pound boxes containing eight quarter-pound, Individually Quick Frozen (IQF), patties.
Created for retail with additional opportunities in foodservice, restaurant and K-12 school sales and distribution channels, the Honeysuckle White and Shady Brook Farms turkey burgers represent a nutritious and convenient source of protein and they are 87% to 93% lean.