Brazil's beef industry moves to reduce deforestation

Brazil's beef industry moves to reduce deforestation

Market-driven "zero-deforestation agreements" have dramatically influenced the behavior of ranchers and the slaughterhouses to which they sell.

EXPANSION of cattle pastures has led to the destruction of huge swaths of rainforest in Brazil, which is home to the world's largest herd of commercial beef cattle.

A new study led by Holly Gibbs at the University of Wisconsin-Madison found, however, that market-driven "zero-deforestation agreements" have dramatically influenced the behavior of ranchers and the slaughterhouses to which they sell.

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