*Dr. Nevil Speer serves as a private industry consultant. He is based in Bowling Green, Ky., and can be reached at [email protected]
THE country-of-origin labeling (COOL) rule has a storied past stretching back more than a decade. It has had many twists and turns along with way, the most recent one being the World Trade Organization's final ruling that the U.S. COOL rule is in violation of international trade law.