NO matter where you go, you're likely to encounter some discussion about the market. The market was the beef industry's story in 2014 — and a good one it was.
The market also has been the story in 2015. Unfortunately, this year's story is ugly and will undoubtedly be etched in most everyone's memory for some time to come. On the back side of that market action comes the need to reassess how we do business going forward.