Beef industry roadmap presented

Beef industry roadmap presented

Industry leaders lay out strategies for stronger industry and increased beef demand.

DURING the recent Cattle Industry Summer Conference in Denver, Colo., 16 beef industry leaders on a task force representing every link in the beef value chain presented a plan for meeting aggressive goals to strengthen the beef industry from 2016 to 2020.

"While the beef industry has faced many challenges, the future holds tremendous promise for the industry," according to task force co-chair Don Schiefelbein, owner/operator of Schiefelbein Farms.

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