Beef brand affects perception of taste

Meat scientists find that brand name on grocery store beef makes a difference in how consumers perceive product's taste attributes.

Kansas State University meat scientists have found that the brand name on beef at the grocery store makes a difference to consumers when it hits the dinner plate.

The U.S. Department of Agriculture reported in 2015 that close to 100 brands are approved for marketing beef in the U.S. A recent audit indicated that 98% of all beef sold in grocery stores is under some form of branding.

Taste tests found that consumers rated steak and ground beef products higher for flavor, textu

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