Beef brand affects perception of taste

Meat scientists find that brand name on grocery store beef makes a difference in how consumers perceive product's taste attributes.

Kansas State University meat scientists have found that the brand name on beef at the grocery store makes a difference to consumers when it hits the dinner plate.

The U.S. Department of Agriculture reported in 2015 that close to 100 brands are approved for marketing beef in the U.S. A recent audit indicated that 98% of all beef sold in grocery stores is under some form of branding.

Taste tests found that consumers rated steak and ground beef products higher for flavor, textu

All access premium subscription

This content requires a subscription to Feedstuffs in order to access. If you are a paid subscriber, use your email and password to Log In now.


Current Feedstuffs Subscribers: Online and mobile access are now included at no charge to you. To read this article, use your subscriber email and password to log-in to your account (or contact us for assistance in updating your account.)


Not Currently a Subscriber: Subscribe NOW to Feedstuffs and receive our print and/or digital publications, enewsletters and premium online content. Visit Feedstuffs.com and click on Subscribe at the top of the page for more information.


SUBSCRIBE NOW https://circulation.feedstuffs.com/Publications.aspx


TO RENEW YOUR SUBSCRIPTION https://circulation.feedstuffs.com/SubscriptionOffers.aspx


Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish