Beef appeals to eyes, emotions, taste buds (commentary)

Beef appeals to eyes, emotions, taste buds (commentary)

*Chuck Jolley is president of Jolley & Associates, a marketing and public relations firm that concentrates on the food industry.

THE phrase "you eat with your eyes" might sound a little awkward to people who take everything literally, but it's true. If something looks good, you'll eat it, and you'll believe it tastes better.

That's why great chefs spend so much time "staging" the plate, making food look even bette

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