Be proactive to succeed in a changing feed industry

Be proactive to succeed in a changing feed industry

Feed manufacturers can take steps to stay at the top of their game in the face of changing consumer demands and regulations.

*Ron Salter is president of the Wilbur-Ellis Feed Division.

TRENDS in human nutrition, such as avoiding processed and artificial ingredients, are quickly catching on in the animal feed industry.

There is now greater interest in, and concern about, animal health, diet and treatment. Consumers, "pet parents" and livestock breeders are moving away from a grain-based diet and toward providing their animals with higher pro

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