Are the big guys becoming irrelevant? (commentary)

Are the big guys becoming irrelevant? (commentary)

IN my long and strangely checkered career in marketing, I've had a chance to look in on quite a few markets — toys and games, retailing, food safety, baking, frozen foods, meat and poultry from "gate to plate" — and the most hide-bound of them all is meat. To narrow it down more, it's beef; to be agonizingly specific, it's cattle ranching.

Second place isn't even in the same ball park. There's no competition. It would be like a Big 10 smash-mouth f

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