CHICKEN consumption in 2015 remains high in the two primary purchase channels: supermarket and foodservice establishments. This is according to new research presented recently at the 2015 Chicken Marketing Seminar.
In the two weeks leading up to the survey, 85% of consumers said they ate a chicken meal or snack purchased from a supermarket, and 67% ate a chicken meal or snack from a foodservice establishment. Similar results were seen in 2014.
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