Affinity for chicken not waning

Affinity for chicken not waning

Survey finds that freshness, price and taste have greatest influence on chicken purchasing decisions.

CHICKEN consumption in 2015 remains high in the two primary purchase channels: supermarket and foodservice establishments. This is according to new research presented recently at the 2015 Chicken Marketing Seminar.

In the two weeks leading up to the survey, 85% of consumers said they ate a chicken meal or snack purchased from a supermarket, and 67% ate a chicken meal or snack from a foodservice establishment. Similar results were seen in 2014.

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