THE American Association of Bovine Practitioners (AABP) announced that it will offer the third webinar in a four-part series on practice management, called "Marketing Your Value Proposition."
Following the first two webinars — "Constructing a Value Proposition" and "Partial Budgeting" — this webinar offers veterinary practices advice on how to market services to clients.
The webinar covers the four P's of marketing — product, price, place and promotion — and looks at the cost of providing a service and how to price it accordingly.
AABP veterinary practice sustainability committee project leader Dr. David Welch said, "This webinar focuses on the real needs of the client and how we can address those needs. It explores the principles of marketing, how to develop an integrated marketing program and how to utilize the technique of 'consultative selling.' Consultative selling focuses on real needs of the client and can be equated to prescribing a solution to a client's needs rather than pushing a service or product."
AABP members can access this and other webinars for free by logging in at www.aabp.org, then clicking on Resources and Webinar Series. Non-members can view the webinar at the Kansas State University Beef Cattle Institute website at www.animalcaretraining.org/vps for a cost of $50.