football on field

Patrick Cudahy, Green Bay Packers renew partnership

New mobile marketing tour also in the works.

Patrick Cudahy, a brand of Smithfield Foods, is once again teaming up with the Green Bay Packers for the upcoming National Football League (NFL) season. The number-one bacon brand in the state of Wisconsin is renewing its partnership with the team, maintaining its designation as the "Official Bacon of the Green Bay Packers" and the "Official Bacon of Lambeau Field."

A new mobile marketing tour is also in the works, bringing the brand's one-of-a-kind flavors to fans throughout Wisconsin, according to the company. Samples, coupons, giveaways and a consumer sweepstakes will highlight the "Pack Wagon" tour, which will visit retail stores and festivals this summer.

"Patrick Cudahy, Wisconsin and the Green Bay Packers are inseparable. We are honored to partner with the Packers for a second season," said Bud Matthews, Patrick Cudahy brand senior vice president for Smithfield Foods. "Packers fans are unlike any other in sports, and we are looking forward to bringing our brand experience to the team's loyal fan base throughout the state with our new Pack Wagon."

As part of the partnership, the Patrick Cudahy Pack House will return to Lambeau Field for the upcoming NFL season. The bacon-centric concession stand will once again feature recipes created by Patrick Cudahy brand ambassador and Packers executive chef Heath Barbato. The Pack House will showcase the brand's new Black Forest bacon this year, along with the sweet apple-wood smoked bacon.

“The Green Bay Packers are excited to continue our partnership with Patrick Cudahy," said Chad Watson, the Packers director of sales and business development. "We are thrilled to once again provide Patrick Cudahy's unique offerings for our fans at Lambeau Field."

TAGS: Business
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