EW Icon logo (PRNewsfoto/EW Nutrition GmbH)
EW Icon Logo (PRNewsfoto/EW Nutrition GmbH)

EW Nutrition, ICON form strategic partnership

EW Nutrition acquires 51% of shares in ICON, a feed solutions company in Turkey.

EW Nutrition announced that it has concluded an agreement to acquire 51% of the shares in ICON, a company specializing in feed solutions for the livestock market in Turkey. The transaction was signed on March 29, and the company will be renamed EW ICON.

ICON is a trusted partner for the Turkish feed industry, having grown quickly due to its service-oriented business model, according to the announcement. ICON will maintain its focus on further developing its current product line and established long-term supplier relationships, the companies said, while EW Nutrition's commitment to the Turkish market, combined with ICON's strengths, will reinforce customer service.

"Turkey is one of our strategic markets," EW Nutrition managing director Michael Gerrits said. "The partnership with ICON will accelerate our business, especially our activities assisting our clients in reducing the use of antibiotics. The ICON team is well established in the market and has shown its customer-oriented results in the last years. Its solid supplier portfolio constitutes a strong basis for continued growth."

Ziya Pazarbaşilar, managing director of ICON, said, "The strategic alliance between EW Nutrition and ICON comprises huge opportunities for the next level of growth. Sustainable success has been always one of our guidelines in this agile market. We are quite happy and optimistic that EW Nutrition's strong commitment into (research and development) and technical service will benefit our clients."

ICON was established in 2013 by Ziya Pazarbaşilar, Ufuk Yilmaz and Fatih Ateş in Ankara, Turkey. With a team of veterinarians and agricultural engineers, ICON offers products and services for the Turkish livestock business, with focus sectors of poultry, ruminants and fish. ICON's success is based on acting as an exclusive partner for well-known companies in the feed industry, the announcement said. It's product portfolio consists of toxin binders, organic acids, yeast products, sweeteners and coated products, among others.

EW Nutrition is a global player in feed additives with a science-based product portfolio. It sells into more than 90 countries and has subsidiaries in all main markets. Headquartered in Visbek, Germany, EW Nutrition has research and development and production facilities in Brazil, Germany, Japan and the U.S.

TAGS: Business
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