After an extensive search, the Cattlemen’s Beef Promotion & Research Board (CBB) announced Nov. 20 that it has named Scott Stuart of Colorado as the new chief executive officer, effective Feb. 1, 2018.
“The beef industry is very complex,” noted CBB chairman Brett Morris from Ninnekah, Okla. “Scott has the background and understanding to bring all those pieces together to help producers meet their goal of promoting beef and getting the most value from their checkoff dollar.”
Morris said Stuart’s “outstanding work” at the National Livestock Producers Assn. (NLPA) illustrates the type of CEO CBB was looking for to fulfill expectations for the role.
“Scott is a visionary with a strong ability to be very productive. He is thorough and productive, with an immense amount of enthusiasm for this industry. I am most excited about his cowboy background. He will resonate with farmers and ranchers from all over the country, helping them to better understand the benefits of their beef checkoff investments,” Morris added.
Stuart has an extensive background in the livestock industry, including board management and as a contractor to the beef board. He currently serves as president and CEO of NLPA, which comprises several regional livestock marketing cooperatives that market more than 2.5 million cattle annually. He graduated from Colorado State University with a degree in agriculture business and completed a law degree at the University of Wyoming.
In accepting the position, Stuart said, “My goal is ensuring the administration of the beef checkoff continues to be above reproach, as the producer’s dollar must be invested within all guidelines and to the greatest benefit to the industry. In addition, it is my goal to work hard to assist leadership and contractors in achieving the goals of the beef industry’s Long Range Plan.”
Gary Smith, current chairman of NLPA, said Stuart took the organization to places it would never have gone without his leadership, and “I am sure he can -- and will -- do the same for Cattlemen’s Beef Board.”
Smith continued, “The thing that comforts me is knowing Scott will still be working on the side of livestock producers, helping to promote the industry and making it better. We look forward to working with him in his new capacity.”
Polly Ruhland, CBB's former CEO, served in the position for six years before accepting a similar position at the United Soybean Board in November. CBB chief financial officer Katherine Ayers has been serving as acting CEO during this transition.