ABS Global announced July 12 the launch of NuEra Genetics, a new brand that encompasses all proprietary ABS beef breeding programs, evaluations and indexes in order to deliver differentiated and superior terminal genetics for beef supply chain profitability.
ABS said NuEra Genetics symbolizes the next chapter in the history of ABS beef genetics and a new era of ABS beef genetic improvement.
“This new brand provides customers access to continuous genetic improvement and a wider array of tailored evaluations and indexes that deliver genetic progress and profit faster,” ABS said.
How will customers benefit? According to ABS, the answer is found in the NuEra Genetics tagline: “Efficiency. Profitability. Sustainability.” With NuEra, the goal is to optimize the customer’s efficiency, leading to greater profitability and, ultimately, allowing for a sustainable system.
The new brand will strive to:
- Provide differentiated and tailored beef genetics that offer unique genetic solutions for the needs of diverse operations;
- Drive genetic progress and profit faster through robust improvement;
- Provide predictable performance by creating a more consistent product for the beef supply chain, and
- Produce more value for the producer, feedlot, packer and retailer by improving production efficiencies to drive down production costs, thereby adding profitability and increasing sustainability.
Customers should look for new products to be released under the NuEra Genetics brand in the coming months. Such products include proprietary indexes tailored to specific customer needs so it's easier for customers to select the most efficient and profitable genetics. In the long term, ABS Global said NuEra will consistently deliver robust genetic improvement year over year to customers in order to raise the bar on what is possible for them to achieve.
For dairy producers focused on "the adoption of sexed genetics on their high-ranking females, NuEra Genetics will provide these producers with elite beef genetics for those lower-ranking cows, adding a significant revenue stream to their businesses,” said Nate Zwald, chief operating officer of ABS Global’s dairy division.
Jerry Thompson, COO of the ABS Global beef division, said NuEra Genetics has the potential to add significant value to the beef industry globally. “We’ve only really just scratched the surface, and creating our own genetics to drive customer profitability will help us tap into many areas of growth opportunity,” Thompson said.