Purina Animal Nutrition introduced Purina HEIFERSMART Booster Tub + ClariFly, a one-of-a-kind product that helps keep fly populations at bay and set heifers up for success by maintaining intakes and growth rates during fly season.

“Flies cause added stress to heifers, which can affect lifetime growth and production,” said Amber Mirabal, associate marketing manager with Purina Animal Nutrition. “The HEIFERSMART Booster Tub + ClariFly helps curb fly populations while providing key nutrients heifers need to be productive in the lactating herd.”

The HEIFERSMART Booster Tub + ClariFly helps keep heifers growing with:

* An insect growth regulator that prevents the development of horn, house, face and stable flies in the manure.

* High-quality yeast culture to optimize dry matter intake and support reproductive performance.

* A blend of trace minerals to support growth, reproductive performance and first lactation milk production.

* A convenient delivery method for heifers housed indoors.

To be most effective, feed this tub 30 days before average temperatures reach 65°F and continue feeding until 30 days after the first killing frost. Reducing fly populations with a feed-through larvicide is just the beginning. Keeping heifers on track for a profitable first lactation requires a fly control program with multiple approaches.

The HEIFERSMART Booster Tub + ClariFly is just one option in Purina’s HEIFERSMART portfolio of products. These customizable options deliver protein, minerals, vitamins and supplements as well as fly control to keep heifer growth on track and support an earlier age at first calving.