One of the most widely used rodenticide brands in agriculture is now available in a new form: Hawk Soft Bait.

Hawk Soft Bait was formulated by Motomco utilizing the most extensive, in-depth research in the company’s history. Throughout the product development process, Motomco, in conjunction with its parent company, Bell Laboratories, conducted both lab and field studies to maximize the product’s performance. Significant field studies were done in commercial and residential areas, as well as both urban and rural environments.

“For years, Hawk Baits have been the industry standard for outstanding palatability and control,” said Kent Gutzmer, president of the Motomco Ag Division. “This will be an excellent option for producers that utilize soft bait as part of their rodent control program.”

Along with outstanding rodent acceptance and control, Hawk Soft Bait offers several advantages for agricultural producers seeking solutions to any rodent control problem. The new soft bait has a highly palatable, sunflower-oil based formula with a specific balance of saturated and unsaturated fats. In addition, the manufacturing process ensures the surface area of the soft bait comes into maximum contact with the paper sachet—further maximizing bait acceptance.

Hawk Soft Bait is designed to withstand almost any climate. In colder areas, the bait won’t freeze, and when temperatures and humidity rise, Hawk Soft Bait is both mold and heat-resistant.

Hawk Soft Bait is available in 16 lb. pails with a 10 g sachet size, allowing for greater flexibility to be used in either mouse or rat placement applications. It is available through Motomco’s nationwide network of distributors and animal health suppliers.