Korean Costco beef sampling USMEF

U.S. beef representatives share market insight from Korean, Japan trip

Appetite for U.S. beef in the region continues to expand.

Cattlemen’s Beef Board chair Brett Morris and other beef industry representatives are currently participating in a beef industry delegation trip to Japan and South Korea, where they have learned about the culture and the appetite for U.S. beef in the region.

Along with cattle producers from Texas and Colorado, Morris -- a dairy, cow/calf and stocker operator from Ninnekah, Okla. -- examined market conditions in the two largest value destinations for U.S. beef exports by taking p

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