During the 1980s, whole milk sales fell at a rapid pace as reduced-fat milk sales grew. Whole milk sales continued to fall until 2013, although at a lesser rate than the 1980s. The U.S. Department of Agriculture recently reported that since 2013, however, whole milk sales have grown, while sales of reduced-fat and low-fat milk have declined (Figure).
The growth in whole milk sales in recent years has been attributed to changing consumer perceptions about the health effects of consumin
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