almond milk, non-dairy, plant-based drinks Mike Mozart

FDA asked for stricter enforcement of milk labeling standards

Bipartisan coalition says use of term "milk" for plant-based drinks is misleading to consumers and harmful to dairy industry.

 The use of the term “milk” by manufacturers of plant-based products such as soy or almond milk is “misleading to consumers, harmful to the dairy industry and a violation of milk’s standard of identity,” according to a new letter sent to the Food and Drug Administration commissioner.

In a letter written by Reps. Mike Simpson (R., Idaho) and Peter Welch (D., Vt.), and cosigned by a bipartisan coalition of 32 other members of the House, lawmakers urge FDA Commissioner Robert Califf to more aggressively police the improper use of dairy terms, which are used on the labels of many products that have no real dairy ingredients.

The move drew support from the International Dairy Foods Assn. (IDFA) and the National Milk Producers Federation (NMPF), which thanked lawmakers for speaking out on the issue. 

Federal standards of identity stipulate that milk and related foods have to be made from animal sources to use these established dairy terms. 

“We request that the Food and Drug Administration (FDA) exercise its legal authority to investigate and take appropriate action against the manufacturers of these misbranded products,” the letter stated.

Dairy organizations have voiced similar concerns in the past, urging FDA to restrict the use of dairy terms on labels of plant-based imitation products such as milk, cheese and yogurt. 

“You haven’t ‘got milk’ if it comes from a seed, nut or bean,” said Jim Mulhern, president and CEO of NMPF. “In the many years since we first raised concerns about the misbranding of these products, we’ve seen an explosion of imitators attaching the word ‘milk’ to everything from hemp to peas to algae. We don’t need new regulations on this issue, we just need FDA to enforce those that have been on the books for years.”

Michael Dykes, president and CEO of IDFA, said that while “imitation may be the sincerest form of flattery, dairy imitators do not naturally provide the same level of nutrition to the people buying them as milk does.” He noted that non-dairy beverages “can mislead people into thinking these products are comparable replacements for milk, when in fact most are nutritionally inferior.”

The letter cited a recent Neilson survey which revealed that in the past five years, sales of certain plant-based grew 250% to more than $894.6 million. By contrast, sales of milk fell 7% in 2015.

The congressional letter points out that while consumers are entitled to choose imitation products, “it is misleading for manufacturers of these items to profit from the ‘milk’ name.  These products should be allowed on the market only when accurately labeled.”

Welch and Simpson noted that the European Union offers an example of how product terminology can be altered to make it less misleading. Regulators in the EU allow the use of the term “soy drink,” but prohibit “soy milk.”

Addressing this issue, the letter concluded, “will provide consumers with the accurate information they expect.”

 

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