Facts on dairy’s nutritional benefits influence consumer buying

Although most Americans consume dairy and many dairy foods are rising in popularity, fluid milk consumption has seen a significant decline among US consumers since the 1960s. To reverse this trend—and ensure consumers are getting adequate amounts of dairy in their diets—the dairy sector has developed educational materials to reach consumers through informational infographics, TV and print ads, and on social media. But do these kinds of educational messages move the needle? Dr. Stephanie Clark join us with the details.